Anida
Anida is BBVA’s real state agency. Their blog is the center of a content strategy that provides readers with expert opinions, tips, and insider views on housing, urban planning, architecture, decoration, and mortgages.
Turning written content into video to increase engagement.
Service
Content Strategy
& production
Year
2017
My Role
As people were getting more familiar with videos rather than with text-only content, Anida asked us to build a video content strategy to grow their youtube audience and increase traffic to their blog. I was in charge of:
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Creative Direction
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Topic’s selection
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Research
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Scriptwriting
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Production
The Idea
We made up Marta Anida, a fictional youtuber, who would help us bring the content to life. Marta created a new section on her channel to share all the experiences she lived through the process of buying a house. All her learnings could be of great help. And indeed it did: the webserie got thousands of views!
The Episodes
Remodeling
The issue of licensing comes up when discussing a home renovation project. Marta has some tips to share.
Financial Advice
From property taxes to insurances, learn more about the costs you may come across after buying a house.
