Visit València
Visit València is the non-profit Foundation in charge of the strategic management and promotion of the city of València. Their new digital platform is the starting point for a perfect holiday.
Beyond sun, sand, and sea: how I created the new storytelling of an amazing city.
Service
Content Strategy
Year
2018
My Role
I built a content strategy to fill visitvalencia.com with all the information tourists need. My articles laid the basis of a writing style that will live on.
-
Conceptualize the content strategy
-
Set the voice and tone
-
Write content samples
The Concept
More than 2,000 years of history, world-famous gastronomy, historic buildings, various museums, lively nightlife, not to forget the long sandy beaches... València gives the visitor many reasons to come, but also to return. It will keep them wanting for more, because
YOU WON’T GET ENOUGH OF VALÈNCIA!
The Challenge
Once the concept was created, I had to show the world that Valencia is more than a sun and sand holiday destination to attract upscale visitors. Therefore, I explained Valencia by linking it to its diverse offering
Gastronomy.
A million flavors to discover.
Nightlife.
Hundreds of options to enjoy
the night.
Beaches.
Kilometers and kilometers to sunbath.
The Content
The SEO goals were: Increase Traffic within those planning a Trip to València, link building and cross-selling.
